Every esports league needs to stand out in the dense landscape of tournaments. How to create good visual branding? This was the task we faced in a recent collaboration with the newly formed Polish LoL Championship - Rift Legends.
Our role was to create a unique key visual that would give the competition unique character and visual consistency across all platforms. We wanted a bold, dynamic identity that would engage audiences while remaining in the style of the League of Legends.
A logotype in harmony with the visual identity
Designing a logotype is a process in which the aesthetics matter but also its usability in the rapidly changing world of esports trends. The logo we developed not only fits in with the gaming style but also harmonises with the key branding elements of the league. With precise typography and a carefully chosen colour palette, we were able to create a that connects with key visual, and highlights the uniqueness of the competition. It is bold, dynamic and, most importantly, distinctive – perfectly reflecting the esports atmosphere and setting the league apart from its competitors.
Graphics for broadcast and brand communication
In the era of online broadcasting, it is crucial that the graphic design not only catches the eye, but also enhances the quality of the visible content. We created a set of graphics to suit a variety of formats, from overlays for streams, through animated transitions and statistics, to promotional materials for social media. We designed each visual element to not only accentuate the information, but also to build an impression of professionalism and energy. The style is modern and thoughtfully designed for the audience – people who love esports and want to feel its intensity.
Brand style and visual character
In the esports world, visual consistency is the key to recognition. That is why it was important for us to define the league’s distinctive style from the very beginning. The choice of graphic motifs, skilful handling of golden colours and knowledge of the audience’s expectations allowed us to create a system that can be developed in future editions. This is not standard, predictable branding – it is strong and has its unique vibe. For players, by players.
The result? A league that stands out visually from the competition without losing consistency in its communication. From Twitch broadcasts to Instagram posts to YouTube content, every element contributes to a unified, strong brand identity.
More than just branding
We did not limit ourselves to aesthetics alone. We designed a system that most importantly works well together. The consistent visuals allowed for more effective community engagement, which translated into activity on the league’s social media, and as a result better broadcast results. In addition to the high visual quality, the designed branding conveys all the energy of esports – it is intense, exciting and close to people for whom gaming is a lifestyle.
This in the end allowed us to gain the recognition of the audience but above all the trust of the client, with whom we continue to work in close cooperation.
