The short form has been conquering social media for years and is only continuing to establish itself as a dominator among young audiences. TFT shorts is an educational series we produce for the Polish, Spanish, German and French markets.
Tutorial videos are one of the strongest pillars of content creation in the gaming industry. They are the ones most often sought by gamers who are looking for ways to improve or spice up their gameplay.
Guides are usually focused on by industry journalists or content creators, but publishing educational content should also be a strong point for game developers themselves. Such was the case of Riot Games, for whom we are producing a series of short tutorials for Teamfight Tactics (TFT).
A TUTORIAL IS THE IDEAL FORMAT FOR TFT
TFT is a title of low-mechanical intensity, where decision-making skills, understanding of strategy patterns and creativity are far more important than dexterity and reflexes.
Such specific gameplay makes the value of tutorials and educational material significantly increased — the content addresses more issues relevant to the gameplay as a whole, and the tips themselves are easier for the audience to replicate.
It is not difficult to go on for hours about the strategic qualities of Teamfight Tactics, the processes involved in gameplay or the possibilities of playing each individual game depending on the conditions. However, current trends in online publishing are turning towards short form content — minimum volume, maximum content.
LOCAL COMMUNITY LEADERS ARE A GUARANTEE OF QUALITY
In order to meet these demands, we have decided to put the matter in the hands of real experts, capable of accurately laying out the nuances of TFT gameplay. We are talking about professional players who were responsible for selecting topics and creating scenarios for the tutorials. After the required editorial work, the scripts are sent to local community leaders, who took the position of voiceover artists.
The final touch in the process is editing adapted to the style of the short form content. It made the videos not only educational, but also visually attractive to the audience. Fresh videos are localized and published on Teamfight Tactics’ local profiles in Poland, France, Germany, and Spain.
