How do you combine a show with influencers from different fields and an esports tournament? We answered this question by creating splash! which dominated the Polish-speaking Twitch for a month.
Splash! was an esports-entertainment tournament that featured some of Poland’s most popular Twitch creators and online celebrities. The competition differed from typical gaming events. It was focused on collaboration and creativity rather than just testing the participants’ skills. In other words, splash! was simply made to be fun for the creators, who even managed to break a world record in one of the game modes in the process. The entire event was an original idea that we came up with and produced together with the eMinePro agency.
Splash! was an esports-entertainment tournament that featured some of Poland’s most popular Twitch creators and online celebrities. The competition differed from typical gaming events. It was focused on collaboration and creativity rather than just testing the participants’ skills.
HIGHLY POPULAR INFLUENCERS
With a ready-made concept and a list of invited creators, which included: Xayoo, Tromba, Kuqe2115 or Rybson, we went directly to the event partners. They liked the concept so much that the first edition of the splash! partnered up with Dooti Donuts, Red Bull, Forte and Kinguin.
LAN FINALS
The beginning of the tournament was held in an online format, with content creators competing from the comfort of their homes. During this phase of the competition, all challenges took place on Summoner’s Rift in League of Legends. The event culminated in a LAN final, which featured the top two teams and an audience. Although the event was not ticketed, there were opportunities to win invites through brand’s and partners’ social media.
On site, we tested the creators’ gameplay skills, but also their physical and intellectual prowess. Competitions such as the game show and the Reflex Machine were extremely popular and attracted crowds of fans to the broadcast of the event.
MASSIVE SOCIAL MEDIA REACH
In the end, splash! generated more than 6 million views on its own channels and gathered an average of almost 15,000 viewers in front of their monitors on each day of the broadcast. This, in turn, translated into 324,000 live hours watched.
